“I have no business acumen, but I’m done working for others”

Sound familiar? It probably does. That’s why you’re here, right?

You’re a skilled designer, you know your craft, but when it comes to running your own practice, you wear all the hats: you’re the admin, the project manager, the sales rep, the social media manager, and the financial planner—all roles that design school never truly prepared you for.

Traditional design school training has little to do with the day-to-day operations of running a business… and I found that out the hard way.

In 2013, about two months before my 40th birthday, I set off on my own with no savings, no backlog of projects, no studio, just a drafting table in the corner of my living room, a computer, and an Internet connection.

Before setting out on my own and establishing 30X40 Design Workshop, I searched for a step-by-step instruction manual on how to build a successful design practice.

Like most people, I wanted a sure thing.

I wanted to see the roadmap and know where I was going before I arrived. I wanted a plan for guaranteed success.

I wanted to understand how to find clients, what kind of website to build, what software I needed, how to structure my contract and how to get paid.

What real-world business situations and negotiations would I face?

My search for these answers turned up little.

So, I had to figure it out on my own.

It hasn't been, however, without mistakes.

And those are mistakes that I'd never trade away because they've helped shape the business I have today.

But they're mistakes that you don't have to make.

It’s why I created a course that will teach you everything about how to run a successful (and profitable) design business.

You don't have to settle…

for a career where you're underpaid; one that doesn't fulfill you creatively.

You want to work with better clients, have more design autonomy, and the freedom to work on exciting projects that feed your creative intellect.

My course, resources and templates are designed to save you time and provide a clear roadmap to follow, as you build and scale your business.

I provide the systems, templates, and the step-by-step instruction guide to help you design a profitable business that works for you.

Plus, video lessons break down the journey into actionable tasks + include additional contextual resources for further study, and content is updated regularly so you're always up-to-date.

But isn’t building a business hard work?

It is.

You’re investing in an unknown asset, giving it form; shaping it from nothing.

Crafting a brand and a business to support you will probably count among the most difficult things you’ve done in your life.

It will also be one of the most rewarding.

In the first year on my own, I doubled my income from my previous job.

In the ten years since, I've built a profitable business and scaled it far beyond the limits of trading my time for dollars.

I have a work schedule that balances my professional pursuits with my family life.

I choose which projects, clients and commissions I want to work on.

I’m free to experiment, to set the course for my business, to pivot when things aren’t working, and to double down on successes.

How?

Well, I'm not the product of a wealthy family.

And I'll never win the Pritzker Prize.

And you certainly haven't toured anything I've designed.

I'm a nobody, and I hope you'll find that reassuring.

Because if I can do this, you can too.

The Architect + Entrepreneur Course will teach you the exact systems I’ve refined and developed over the past ten years of running my business, 30X40 Design Workshop, where I’ve combined architecture and entrepreneurship.

Henry is just one of the thousands of design professionals who are building a modern design practice on their own terms using what they learned in the Architect + Entrepreneur Course.

Your success story could be next.

This course offers everything I'm not able to share publicly.

It's an insider's look at the inner workings of my business so you can learn what works and what doesn't.

And, what's better than learning from the mistakes of others?

You'll discover how to apply the concepts of entrepreneurship and leverage passive income, alongside client services work, in real-world practice situations.

If that's of interest, then this course would be a good fit for you no matter your vocation.

Yes, give me access

You can always earn another dollar, but you’ll never earn another minute.

And if you want to have the flexibility to explore and learn new things each day and control your own time, you can design a business that allows that to happen. The Architect + Entrepreneur Course will give you the roadmap.

Here’s a reminder of what’s included with the Architect + Entrepreneur Course when you enroll today

• Lifetime access to all the course content, SOPs and templates
• A step-by-step roadmap to build every aspect of your business
• See behind-the-scenes of a profitable design business
• Pre-formatted Documents, Checklists, + Templates help you to get started quickly
• Workbooks walk you through every step of the process (Client, Branding, Marketing, Financial)
• Case studies show examples you can replicate
• Financial spreadsheets ensure you're profitable from Day One
• Project confidence to your clients with a proven process guide, Contract + T/C
• Done-for-you business systems + SOPs
• Business fundamentals to teach you how to find and sign the right clients
• A guide on how to do social media as an architect with confidence
• Tools and resources to learn how to develop passive income

… And so much more.

The Architect + Entrepreneur Course will teach you the exact systems I’ve refined and developed over the past ten years of running my business, 30X40 Design Workshop, where I’ve combined architecture and entrepreneurship.

Yes, give me access