This Career is Nothing Like I Had Imagined.
Are you working hard but feel like you're never really getting anywhere? Has your daily routine left you feeling uninspired, unfulfilled, and unsure of where you’re heading? You want to build a business that matters to you, but don't know where to start.
Can you relate...?
- I'm a designer, I know nothing about business.
- I'm unsure how to turn my passion into a profitable business.
- I'm concerned I won't earn enough to support myself and my family
- I'm unsure how, where, or even if I need to find clients?
I can, because I've been there too.
For too long I told myself I wanted to set out on my own but the timing was never right. "Maybe next year," I'd say. I mistakenly believed that job security came in the form of a steady paycheck every two weeks from my employer.
Until a down economy forced a 20% pay cut. That was my crucible moment. That moment when I realized my employer had all the control, not me. My time was theirs, my salary, my vacation schedule, my project list, and even my portfolio.
I knew it was time to begin designing a business that worked for me. The ten years since have transformed my life, my personal satisfaction, happiness and my finances. This course is your shortcut to replicate those successes.
The Architect + Entrepreneur Course
- Design a sustainable, profitable business that supports your creative life
- Understand + implement an entrepreneurial practice model
- Done-for-you business systems + SOPs
- Learn how to find projects that suit you
- Make time + space for the things that are important to you
- Establish financial independence using passive income earning assets
Learn What Actions to Take and When to Take Them.
Starting a business can feel overwhelming. I break it down into smaller, actionable steps to guide you every step of the way. What you choose to do and work on matters as much as how you do it. Too many teach only the how this course will teach you to focus on both.
Go Behind the Scenes and Beyond the Basics
I share all the inside business practices and processes I use to run my growing practice. I teach what I’ve learned through trial and error, you’ll benefit by not having to repeat the mistakes I made while building my business putting your further ahead, faster.
I Meet You Where You're At
Whether you’re just starting out, or if you have an operational business that isn’t delivering as you expected, the lessons are structured to guide you from idea to implementation. You’ll know which systems to use at which time and have a clear path to build on your successes.
Learn to Think Like an Entrepreneur
In school the focus is on design and in practice we’re left struggling to figure out how to run a business on our own. This course is your shortcut and abbreviated MBA. You’ll learn how to turn sources into resources, business fundamentals and along the way you’ll earn more than you ever thought possible.
Easy to follow videos
I walk you through the process with illustrated examples and case studies. You’ll have immediate, full access to all the videos so you can move through them at your own pace as your schedule allows. At the end of each video you’ll have a next action list and resources for further study if you choose.
Keep Things Simple
The simpler your business is the better chance you have of being successful. I show you how to create an MVB (minimum viable business) first and begin running experiments right away. I’ll show you how to spend time working on your business, not in your business. Learn the strategies with the highest ROI to avoid time-wasting efforts. To reduce the overwhelm you’ll have pre-formatted templates, workbooks and checklists and the video lessons walk you through the best practices and how to use them.
Access to Me
If you need additional, focused help, you can upgrade to a one-on-one consultation with me at any time. We'll work through anything you’re stuck on, brainstorm and test your ideas, or whatever else you need.
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Work Smarter + Earn More
What if you could design a business that truly serves your creative needs, supports your financial goals, and gives you the freedom to do what you love every day? What if you could wake up each morning feeling inspired, energized, and excited about the work you're doing?
This course will help you build the skills and confidence you need to turn your creative passion into a profitable business. You'll learn the practical strategies and tactics that successful architect-entrepreneurs use to build and grow their businesses, from identifying your ideal clients to marketing your services and earning passive income. You'll also learn how to create a business that's tailored to your unique creative strengths and goals, so that you can finally do work that matters to you.
What's Included?
- Pre-formatted Documents, Checklists, + Templates help you to get started quickly.
- Workbooks walk you through every step of the Process (Client, Branding, Marketing, Financial)
- Case Studies Show Examples You Can Replicate
- Financial Spreadsheets Ensure You're Profitable From Day One
- Project Confidence to Your Clients with a Proven Process Guide, Contract + T/C
- Video lessons break down the journey into actionable tasks + include additional contextual resources for further study
- Content is updated regularly so you're always up-to-date
For details on everything that's included, see the full curriculum below.
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Course Curriculum
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StartYour Business (Revenue) Model (32:01)
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StartChoosing Your Business Structure (10:48)
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StartProductized Service Example - New Client Parcel Evaluation (4:19)
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StartProductized Service Example - Existing Conditions Survey Proposal
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StartProductized Service Example - Short Course for Homeowners (2:18)
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StartAffiliate Links (Done Artfully) (11:53)
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StartLessons Learned Selling Plan Sets (12:12)
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StartCase Study : Architecture Business Plan Reality Check (54:28)
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StartCase Study : What Your Client Really Wants (It's Not What You Think) (35:43)
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StartCase Study : $10K Per Month from My Side Hustle (37:06)
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Start$100K "Hyperfine" Case Study (13:48)
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StartCase Study: The Design-Build Conundrum
"I run a small architecture firm in Canada and it has taken me over 11 years to learn the topics you cover in this course. I don't get time to think about my practice and this course really helped me look at every aspect of my business and ask questions and reconsider how I do my work. You are extremely talented and a great teacher. You put so much care into everything you do. I recommend this course to practicing architects, students, and anyone running a design business. I'm excited to take more of your courses."
Lisa Tondino Co-Founder, houdinidesign ARCHITECTS
What others are saying...
"I'm going through your A+E course, and really getting a lot out of it. I’ve had the idea to sell plans for years, but having these details gives me what I need to finally get it going. Thank you for putting this together!"
Matt B.
"I have to say, I'm so impressed with your course. It took a while to clear up my schedule and have the time to invest in the course, and I certainly wish I’d purchased it sooner; it would have been so helpful day one starting my practice! Thank you for all your efforts creating this!
Jennifer R.
"Thanks to your course, I moved to Sweden from Italy to work independently. You gave me the courage to change my life and for that I am grateful!"
Roberta M.
"For someone who can relate to the isolation of sole proprietorship, it's a blessing and a joy to welcome you into my own studio, and it's an honor to learn from someone such as yourself. The detail, the topics, and the content, such a beautiful composition of life, work, and play. Thank you for making things, and making them well."
Will A.
"Very impressed with the professionalism, quality and level of detail in the course, the information is priceless and exceeded my high expectations!"
Jeremy S.
"Amazing and thank you for everything. Loving the course. You didn’t have to make it so valuable but you did and that speaks volumes. A wonderfully comprehensive survey of a solo-designer/ entrepreneur's successful ecosystem of systems."
James H.
"I'm just getting my small business started but I wanted you to know this little business is a result of your course! I’ve enjoyed it SO much. I’m still working back and forth through the content. Thanks for being so generous with your experience. The course has been invaluable. Keep up the amazing work!"
Magali B.
"I'm loving the course, it's filled with so much amazing + inspiring content on so many levels! Thank you for consistently elevating your audience + challenging us to be great at our craft."
Katherine H.
"This course has helped me fall in love with architecture all over again, thank you, Eric."
Nancy M.
"I wanted to thank you for all that you do. As an architect, sole practitioner, and lecturer at the university level, countless times have I resorted to your methods and recommendations, to forward my pursuits, and those of students."
Alicja H.
Expert Seasoned Advice
There’s a meaningful difference between an instructor who teaches principles and a practitioner, someone who has implemented those principles in the field to find clients and generate passive income. I know what works and what doesn’t because I've done it. Learning from my mistakes will put you ahead of your competition.
Your Instructor
I'm an award-winning architect, entrepreneur and founder of 30X40 Design Workshop, a design studio located on Mount Desert Island, Maine. I'm also author of the Architect + Entrepreneur book series and creator of the most popular architecture-focused YouTube channel online. I've been designing simple, modern residential architecture for more than 27 years and a practitioner of all the novel, entrepreneurial business strategies I teach in my courses.
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Frequently Asked Questions
Join the Architect + Entrepreneur Course
You don't have to settle for a career where you're underpaid; one that doesn't fulfill you creatively. Take action today and start designing the business and life you've always wanted. This step-by-step guide will help you launch a design practice that prioritizes creative freedom, builds a strong brand on a sound financial footing.
- Design a sustainable, profitable business that supports your creative life
- Understand + implement an entrepreneurial practice model
- Done-for-you business systems + SOPs
- Learn how to find projects that suit you
- Make time + space for the things that are important to you
- Establish financial independence using passive income earning assets