Architect + Entrepreneur Course

Design a business that works for you.

Yes, Enroll Me Now


Watch this first...

This Career is Nothing Like I Had Imagined.

Are you working hard but feel like you're never really getting anywhere? Has your daily routine left you feeling uninspired, unfulfilled, and unsure of where you’re heading? You want to build a business that matters to you, but don't know where to start.

Can you relate...?

  • I'm a designer, I know nothing about business.
  • I'm unsure how to turn my passion into a profitable business.
  • I'm concerned I won't earn enough to support myself and my family
  • I'm unsure how, where, or even if I need to find clients?

I can, because I've been there too.

For too long I told myself I wanted to set out on my own but the timing was never right. "Maybe next year," I'd say. I mistakenly believed that job security came in the form of a steady paycheck every two weeks from my employer.

Until a down economy forced a 20% pay cut. That was my crucible moment. That moment when I realized my employer had all the control, not me. My time was theirs, my salary, my vacation schedule, my project list, and even my portfolio.

I knew it was time to begin designing a business that worked for me. The ten years since have transformed my life, my personal satisfaction, happiness and my finances. This course is your shortcut to replicate those successes.

The Architect + Entrepreneur Course

  • Design a sustainable, profitable business that supports your creative life
  • Understand + implement an entrepreneurial practice model
  • Done-for-you business systems + SOPs
  • Learn how to find projects that suit you
  • Make time + space for the things that are important to you
  • Establish financial independence using passive income earning assets

Learn What Actions to Take and When to Take Them.

Starting a business can feel overwhelming. I break it down into smaller, actionable steps to guide you every step of the way. What you choose to do and work on matters as much as how you do it. Too many teach only the how this course will teach you to focus on both.

Go Behind the Scenes and Beyond the Basics

I share all the inside business practices and processes I use to run my growing practice. I teach what I’ve learned through trial and error, you’ll benefit by not having to repeat the mistakes I made while building my business putting your further ahead, faster.

I Meet You Where You're At

Whether you’re just starting out, or if you have an operational business that isn’t delivering as you expected, the lessons are structured to guide you from idea to implementation. You’ll know which systems to use at which time and have a clear path to build on your successes.

Learn to Think Like an Entrepreneur

In school the focus is on design and in practice we’re left struggling to figure out how to run a business on our own. This course is your shortcut and abbreviated MBA. You’ll learn how to turn sources into resources, business fundamentals and along the way you’ll earn more than you ever thought possible.

Easy to follow videos

I walk you through the process with illustrated examples and case studies. You’ll have immediate, full access to all the videos so you can move through them at your own pace as your schedule allows. At the end of each video you’ll have a next action list and resources for further study if you choose.

Keep Things Simple

The simpler your business is the better chance you have of being successful. I show you how to create an MVB (minimum viable business) first and begin running experiments right away. I’ll show you how to spend time working on your business, not in your business. Learn the strategies with the highest ROI to avoid time-wasting efforts. To reduce the overwhelm you’ll have pre-formatted templates, workbooks and checklists and the video lessons walk you through the best practices and how to use them.

Access to Me

If you need additional, focused help, you can upgrade to a one-on-one consultation with me at any time. We'll work through anything you’re stuck on, brainstorm and test your ideas, or whatever else you need.

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Here's the Unboxing Video

A quick peek inside the course...

Work Smarter + Earn More

What if you could design a business that truly serves your creative needs, supports your financial goals, and gives you the freedom to do what you love every day? What if you could wake up each morning feeling inspired, energized, and excited about the work you're doing?

This course will help you build the skills and confidence you need to turn your creative passion into a profitable business. You'll learn the practical strategies and tactics that successful architect-entrepreneurs use to build and grow their businesses, from identifying your ideal clients to marketing your services and earning passive income. You'll also learn how to create a business that's tailored to your unique creative strengths and goals, so that you can finally do work that matters to you.

What's Included?

  • Pre-formatted Documents, Checklists, + Templates help you to get started quickly.
  • Workbooks walk you through every step of the Process (Client, Branding, Marketing, Financial)
  • Case Studies Show Examples You Can Replicate
  • Financial Spreadsheets Ensure You're Profitable From Day One
  • Project Confidence to Your Clients with a Proven Process Guide, Contract + T/C
  • Video lessons break down the journey into actionable tasks + include additional contextual resources for further study
  • Content is updated regularly so you're always up-to-date

For details on everything that's included, see the full curriculum below.

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Course Curriculum

  Next Steps
Available in days
days after you enroll

Student Success Story

Henry Gao doubled his income using the strategies + tactics taught in the course.

"I run a small architecture firm in Canada and it has taken me over 11 years to learn the topics you cover in this course. I don't get time to think about my practice and this course really helped me look at every aspect of my business and ask questions and reconsider how I do my work. You are extremely talented and a great teacher. You put so much care into everything you do. I recommend this course to practicing architects, students, and anyone running a design business. I'm excited to take more of your courses."

Lisa Tondino Co-Founder, houdinidesign ARCHITECTS

What others are saying...

"I'm going through your A+E course, and really getting a lot out of it. I’ve had the idea to sell plans for years, but having these details gives me what I need to finally get it going. Thank you for putting this together!"

Matt B.

"I have to say, I'm so impressed with your course. It took a while to clear up my schedule and have the time to invest in the course, and I certainly wish I’d purchased it sooner; it would have been so helpful day one starting my practice! Thank you for all your efforts creating this!

Jennifer R.

"Thanks to your course, I moved to Sweden from Italy to work independently. You gave me the courage to change my life and for that I am grateful!"

Roberta M.

"For someone who can relate to the isolation of sole proprietorship, it's a blessing and a joy to welcome you into my own studio, and it's an honor to learn from someone such as yourself. The detail, the topics, and the content, such a beautiful composition of life, work, and play. Thank you for making things, and making them well."

Will A.

"Very impressed with the professionalism, quality and level of detail in the course, the information is priceless and exceeded my high expectations!"

Jeremy S.

"Amazing and thank you for everything. Loving the course. You didn’t have to make it so valuable but you did and that speaks volumes. A wonderfully comprehensive survey of a solo-designer/ entrepreneur's successful ecosystem of systems."

James H.

"I'm just getting my small business started but I wanted you to know this little business is a result of your course! I’ve enjoyed it SO much. I’m still working back and forth through the content. Thanks for being so generous with your experience. The course has been invaluable. Keep up the amazing work!"

Magali B.

"I'm loving the course, it's filled with so much amazing + inspiring content on so many levels! Thank you for consistently elevating your audience + challenging us to be great at our craft."

Katherine H.

"This course has helped me fall in love with architecture all over again, thank you, Eric."

Nancy M.

"I wanted to thank you for all that you do. As an architect, sole practitioner, and lecturer at the university level, countless times have I resorted to your methods and recommendations, to forward my pursuits, and those of students."

Alicja H.

Expert Seasoned Advice

There’s a meaningful difference between an instructor who teaches principles and a practitioner, someone who has implemented those principles in the field to find clients and generate passive income. I know what works and what doesn’t because I've done it. Learning from my mistakes will put you ahead of your competition.

Your Instructor

Eric Reinholdt, RA, NCARB
Eric Reinholdt, RA, NCARB

I'm an award-winning architect, entrepreneur and founder of 30X40 Design Workshop, a design studio located on Mount Desert Island, Maine. I'm also author of the Architect + Entrepreneur book series and creator of the most popular architecture-focused YouTube channel online. I've been designing simple, modern residential architecture for more than 27 years and a practitioner of all the novel, entrepreneurial business strategies I teach in my courses.

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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It's a self-paced online course which allows you to decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Will I learn architectural design principles?
Although you'll see some of my architectural work in the course, this isn't a course on architectural design.
I have an architecture practice already, is this for me?
The principles of entrepreneurship taught in the course can benefit every business. If your practice isn't attracting the kinds of clients you want or you're not earning what you think you're worth, the information here can help make the change you're seeking.
Does this cover construction too?
It doesn't unfortunately. To convey all there is to know about constructing architecture would require a stand-alone course. It's a crucial part of the process, but one I couldn't do justice here.
Is the content US/North America focused?
No, the course is designed to help you build a sustainable creative practice no matter where you live. You'll learn the principles of entrepreneurship and I'll show you how to leverage the Internet to build freedom in your creative practice; neither of these are constrained by geography. The lesson on business structures addresses taxes and takes special care to note potential differences between where I practice in the US and where further localized research may be necessary on your part if you live outside the US.
I've read your Architect + Entrepreneur books, how is the course different?
Although the principles are similar, the course teaches you - through a series of video lessons - how to implement the strategies described in the books in real-world practice situations. In addition to the video lessons, you'll find graphics, custom designed documents, templates, handbooks, curated resources + bonus materials that aren’t available in the books or the Architect + Entrepreneur Startup toolkit. The format of the course allows me to illustrate the strategies with tactical, actionable steps, examples and case studies.
I'm a...( Student, Landscape Architect, Interior Designer, Engineer, Draftsperson ) this course for me?
Ultimately, you’re the best person to judge whether you can adapt the content of the course to what it is you’re hoping to do. There are aspects of the course that are very architect-specific and others that are more broadly applicable to anyone hoping to adopt a more entrepreneurial business model. The best place to evaluate whether it's a good fit is to watch the course unboxing video above. If you're a design professional or in the related building trades, you'll know that precious few are willing to candidly share what's working in their business and what isn't. I've built my brand on sharing high-quality, actionable, and beautifully curated content online. This course offers everything I'm not able to share publicly. It's an insider's look at the inner workings of my business so you can learn what works and what doesn't. And, what's better than learning from the mistakes of others? You'll discover how to apply the concepts of entrepreneurship and leverage passive income alongside client services work in real world practice situations. If that's of interest, then this course would be a good fit for you no matter your vocation.
Does the course show how to put a set of architectural drawings together?
No, it does not.
Does the course include the Startup Toolkit v2.0 too?
No. It shares some of the same resources, but the Startup Toolkit includes unique content that the course does not. The best place to compare the two is on the course description pages + unboxing videos.
What if I start the course and find out it's not for me?
I know you're going to find massive value in this course, I've staked my brand on it. Because the course contains dozens of digital goods that you'll have access to immediately upon enrolling, it's my policy to not offer refunds. If you have any questions about what's included, or whether it's a good fit for you, reach out, I'm more than happy to answer your questions. You can reach me here: [email protected]
What's the difference between the Startup toolkit + the A+E Course?
The toolkit and the course overlap in a few of the content areas, but each has unique material that the other doesn't include. As you might expect, the A+E course includes significantly more content, trainings, resources + materials than the toolkit. The best place to compare the differences and everything that's included is to look through the curriculum pages and watch the unboxing videos.
How will I receive the assets?
You'll receive immediate access to all lessons + downloadable files upon purchase. Each section includes a variety of resources: video, text, links to resources for further study, and of course downloads. The video content can be viewed inside the course's integrated player window.
What language is the course taught in?
This course is taught in English.

Join the Architect + Entrepreneur Course

You don't have to settle for a career where you're underpaid; one that doesn't fulfill you creatively. Take action today and start designing the business and life you've always wanted. This step-by-step guide will help you launch a design practice that prioritizes creative freedom, builds a strong brand on a sound financial footing.

  • Design a sustainable, profitable business that supports your creative life
  • Understand + implement an entrepreneurial practice model
  • Done-for-you business systems + SOPs
  • Learn how to find projects that suit you
  • Make time + space for the things that are important to you
  • Establish financial independence using passive income earning assets

Get started now!