Imagine your business a year from now. How much revenue are you earning? What kind of projects are you working on? What are you doing more of? What are you doing less of? Imagine waking up to a Monday morning without the stress of wondering where your next dollar is coming from. Your to-do lists are manageable, your task list focused only on the things you want to be doing. You have systems in place to handle new leads, systems for earning while you sleep, systems that take the tedium out of your daily routine.
You have time to think. Time to create, time to be creative. Time for your family. The time you spend, you’re working on the business, not in the business. You’re strategic, not reactionary. You have the freedom to say “no” to the things that aren’t a good fit. You have enough. Enough money in the bank, enough time with your family and friends and you’re doing work you enjoy.
If this sounds like somewhere you’d like to be, this course is for you.
You don’t have to defer the dream, this day is attainable, it can be your every day. I say this with confidence because I’ve been there too. Frustrated with a professional life that wasn't what I had envisioned. And so, I left a "safe" job and a steady paycheck in search of a more fulfilling creative practice of my own making.
This course shares the lessons I've learned since starting my entrepreneurial practice, 30X40 Design Workshop, in 2013. I've designed it as an accelerator, to move you from struggling to successful. From idea to implementation. You'll learn the strategies and tactics I've leveraged to earn a living as an independent creative professional.
Whether you’re just getting started or you’ve been at this a while and you’re not where you’d thought you’d be, you’ll find valuable lessons here. I share what saves me time and makes my business more money each month. The curriculum provides a framework and a set of actionable steps that will help you put in place the systems required to design a business that works for you. You’ll have the freedom to choose what you work on each day, a purpose driving you forward and the time to spend on the things in life that really matter: your personal relationships.
Without the freedom to chose what I work on each day, a purpose driving me forward and strong personal relationships I don't consider myself successful. How you judge success may be different. Maybe your metrics are financial, maybe you want to run an international team, or win the Pritzker or travel full-time. There are no right answers, only ones that are right for you. This course teaches you to work with intention, toward goals that matter.
When I started 30X40 Design Workshop in 2013 I was focused on building a non-traditional studio. I wanted to design homes, but I wanted to design other things too. As a creative person with many interests, I wanted a business that would allow me to explore them all. I made a very simple shift in the way I practice and this course will show you how to make that transition too. The principles I'll teach you will build creative white space so you can do more of the things you want to do. It's completely possible to design a business that serves your financial needs, supports your family and also feeds your creative intellect. And, it doesn't matter if you live in a city, a suburb or a remote island - like I do - when you apply the principles of entrepreneurship to reinvent a conventional practice model you'll earn more and have more time for the things you enjoy.
The course is sequential and will guide you from no business and no brand, to an operational, lean startup business. You'll learn what systems I have in place, how to build a brand that caters to your ideal client, how to market to those clients and earn passive income while doing so. You'll discover how to use your design process as a marketing device and you’ll see some of the other creative pursuits I’m able to pack into my day, the things you probably don't have time for now.
Whether you have an established business or you're just getting started, this course is designed to help you find better clients, give you the freedom to do work that matters to you and earn more doing it.
- Client Handbook (25-page PDF)
- Branding Workbook (16-page PDF)
- Marketing Workbook (24-page PDF)
- Passive Income Product Workbook / Ideabook (21-page PDF)
- Financial Handbook (12-page PDF)
- $100K "Hyperfine" Case Study + (PDF)
- Financial KPI's spreadsheet
- Contractor Interview Checklist + sample
- Budget Proposal Template
- Services Proposal / Terms + Conditions Examples
- Project Fee tracking spreadsheet
- Invoice sample
- Break Even Analysis spreadsheet
- Passive Income Product Revenue tracking spreadsheet
- 30X40's Design Process Guide
- Site analysis template + sample
- Parcel Review Template + sample
- Program worksheet / template
- Presentation template + sample schematic presentation
- Email templates (6-page PDF)
- Anatomy of an Email Campaign Cheatsheet
- Success metrics worksheet
- Scope document (sample)
- Code + Zoning checklist (sample)
- 30X40's Video production workflow + checklist
- 30X40's Business Folder Structure
- Video lectures include a "homework" section + additional contextual resources for further study
- Content is updated regularly (i.e. - "Pandemic Plan: What I'm doing right now" )
Click the arrow below to see the full curriculum..
StartYour Business (Revenue) Model (32:01)
StartChoosing Your Business Structure (10:48)
StartProductized Service Example - New Client Parcel Evaluation (4:19)
StartProductized Service Example - Existing Conditions Survey Proposal
StartProductized Service Example - Short Course for Homeowners (2:18)
StartAffiliate Links (Done Artfully) (11:53)
StartLessons Learned Selling Plan Sets (12:12)
Start$100K "Hyperfine" Case Study (13:48)
What others are saying...
"I'm loving the course, it's filled with so much amazing + inspiring content on so many levels! Thank you for consistently elevating your audience + challenging us to be great at our craft." - Katherine H.
"I wanted to thank you for all that you do. As an architect, sole practitioner, and lecturer at the university level, countless times have I resorted to your methods and recommendations, to forward my pursuits, and those of students." - Alicja H.
"Thank you for the amazing course...I absolutely love it!" - Melissa B.
"The content is inspiring and fulfilling, such a good deal." - Bei
"I simply want to express how much I appreciate your educational materials and course. Very excited about completing and implementing the toolkit and course work, and will be happy to share some of my success with you as it comes. My latest is I just landed my first ground up waterfront home project in Maryland...very exciting!" - Will A.
"You've been a massive inspiration in me taking the next step to running my own architecture business. Thank you!" - Mark A.
"I wanted to express my appreciation for your work, style, and the resources you’ve provided, it's everything I need." - Will A.
"I feel like you made this just for me. Thanks for structuring the process, excited to see how this goes." - David B.
"I can't recommend this course enough to get you set up on the right foot. Eric's Course helps you focus on the why and who you are first, then on to setting up the structure of the practice all the way through to SOP's with email templates all of which saves you hours of time and effort in creating your own. And, the passive income ideas and tracker builds on Eric's previous A+E Books." - Barry B.
"Loving this course and the variety of topics covered...helpful, interesting and motivating!" - Sam S.
"I'm really enjoying the course, what an amazing experience...thank you!" - R. Prado
"You've produced an amazing resource that I’ve recommended to many, thank you!" - Aaron S.
"Thank you for sharing so much or you talent, time and resources. You've introduced me to new concepts, perspectives and approaches that elevate my thinking. " - Michael F.
"This is a great course. Lots of effort clearly put in, I'm enjoying it immensely!" - Scott W.
"I love all the real life examples, they've been useful in understanding how certain strategies apply in practice. I had a contractor interview last Tuesday, and I jumped into the contractor interview video and followed your lead. I appreciate that you're transparent with the process both the good and the bad." - Jon I.
"I’m implementing your strategy + advice and already seeing results." - Nate T.
"Immersing myself in the course and it's amazing. I find your teaching pure and honest, it transmits quality and value." - Tim K.
"I've been through the course multiple times and find myself referencing it each week. There's a great mix of downloadable guides, tips, tricks and tutorials. Favorite parts were the lessons on strategy which helped me think differently about the fundamentals of my practice; ideas that I had but didn't fully understand, defined for me in a way I could comprehend and incorporate into my business." - Ben N.
"The course is very well put together. It contains a good amount of content that not only gives you an insight in what it means to run a one-person architecture studio, but at the same time asks you questions that will help you to clarify a clearer picture of where you want to go and the path you want to carve out for yourself as a creative. In addition, there's a collection of resources included in the form of, among others, documents and workbooks that could form a basis for next steps to take on your path. What I enjoyed about the course in particular is that it will not do the the work for you, but encourages you to embark on a journey and acts as guide along the way." - Jason M
"Thank you, for sharing your experience, and insight...I find it inspiring, educational, and easily relatable." - Michael R.
"I’ve been qualified as an architect for over 5 years and a few months ago left to set up my own practice and try to make it on my own. I just wanted to say how rejuvenated I feel and inspired thanks to your content!" - Mark Y.
"Your content and the additional resources inspire me to get going on my own adventure and stop working for somebody else's dreams. This course delivers. I hope to follow up and become one of your course's success stories. I am now making things." - David M.
"Thanks for sharing and providing experience in such a great course. Really good job on such a large task, providing a wide range of topics and resources. I think the course besides giving a wide and diverse global perspective on both business and architecture, is well balanced and suited for all levels, digging in when necessary and in an incremental way which, to me, brought not only a clear understanding, but interest to the narrative development as well. The best part is the hope you inspire to follow personal dreams. Congratulations on such a valuable work! Best wishes and please keep it up!" - Carlos L.
I'm an award-winning architect, entrepreneur and founder of 30X40 Design Workshop, a design studio located on Mount Desert Island, Maine. I'm also author of the Architect + Entrepreneur book series and creator of the most popular architecture-focused YouTube channel online. I've been designing simple, modern residential architecture for more than 24 years and a practitioner of all the novel, entrepreneurial business strategies I teach in my courses.
(More about me in this short film.)
When you're choosing to invest in a course or coaching to improve your business, to find better clients, or design a life that's more congruent with your values, you want to learn from an experienced instructor. There’s a meaningful difference between someone who simply teaches principles and someone who has actually implemented those principles in the field, to find clients and generate passive income. I know what works and what doesn’t because I've done it. Learning from my mistakes will put you ahead of your competition.
Need more proof? Check out my work here.