“I currently have some jobs on the books and I am really regretting taking them on.”

So many design professionals onboard demanding clients who expect exceptional service for discount fees turning their agenda into your task list.

It’s the clients who say:

• "I don’t need full services, I’ve already drawn the plans, I just need help tuning them up."
• "How soon can you get this done?"
• "How much will it cost me?"
• "I have a tight budget, I want to be sure I’m putting all I can toward the build and not design fees."

Sound familiar?

You're not alone. Most design professionals have, reluctantly nodding along while screaming inside, "This isn't what I signed up for!"

I've been on that hamster wheel too.

Chasing more work, more clients, more projects, mistaking red flags as just “part of the job.”

I was a licensed architect, saying "Yes" to clients unprepared to hire an architect for full services. This left me with a portfolio of work that looked nothing like what I actually wanted.

I felt like I had to say “yes” to everything, just to provide for my family and keep the business operational.

I thought discounting my services was the only way to get clients to hire me.

Looking back, I now realize what a rookie move that was. I was actually signaling to these clients that I was an amateur… and they took advantage of all I was willing to trade for nothing in return.

If that sounds like you, you’re probably working 24/7, feeling overwhelmed, and wondering:

99.9% of the clients I attract and work with are primarily concerned with how much I charge, how can I eliminate this type of client?

Most of my competitors are less qualified than and less experienced than me, so how do I attract the right client?

How do I attract clients who want to utilize my design abilities to create something magical?

There is good news.

There are better clients out there and finding them has nothing to do with luck.

There are clients that will pay for and value your services no matter what you charge.

You probably have an entire bookshelf filled with books and magazines showing projects done by other design professionals. Projects that look amazing. Projects you'd be proud to have in your portfolio.

These projects and clients won’t just wander into your studio – they come as the result of intentional, strategic actions.

You don’t have to work in your business 24/7 to get them.

And if you’re working with the wrong clients or struggling to find new projects…your biggest problem isn't what you think it might be. It's probably that you don't know your ideal clients well enough, yet.

So, here’s where to start:

What you’ll learn at a glance:

All entrepreneurs have a dream of working with the perfect client.

The one who will change everything. But what is an ideal client? And how can you find them? You’ll find strategies and answers in this course.

Marketing is one of the crucial missing pieces in a designer's education.

This course fills that gap, giving you the insights and tools to help you articulate your unique value and stand out from your competitors.

Strive for profitability from Day 1

You’ll learn how to think like a business owner and remove the tasks that aren’t billable. No more taking cold calls or drop in visits from unqualified leads.

Build systems that work for you.

Productivity isn't just about saving time; it's about using the time you have efficiently. Learn how to develop systems to attract and vet clients, ensuring you work only with those who respect your expertise.

✔ How to handle objections when talking to potential clients

✔ How to leverage AI in your business to save time + innovate

✔ How to build an email list that bring new leads to you

✔ How to design an automated onboarding sequence that positions you as an expert in your field

✔ This course is everything we’re not taught in design school about how to finding new (+ better clients)

What most design pros don’t get

1. You don’t need MORE clients, you need better clients.

I used to think that I had to become the best architect in my area, but being the best doesn't automatically attract better clients. I learned this the hard way.

It’s not what they teach us in design school, is it?

"Get better at your craft," they say, "and the clients will come."

Sure, referrals come in. But it’s the same type of client, the same type of project and that’s because you’re “popular” in a limited network. Being known as the local expert in low-cost renovations is just doing business on “hard-mode.” I know, because I’ve done that.

2. “I’m going to work with everyone”

When you want to serve everyone, your marketing looks something like this:

Your portfolio talks to Person A, Person B and Person C, and your Instagram talks to Person A sometimes and Person B sometimes, and your email newsletter switches between Person A, B and C.

Your efforts are split and your messaging is diluted. You don’t have the time to be an expert in any one thing, so you play in the middle: just an average, generalist, fighting to keep up.

Exhausting, right?

3. Being a good order taker doesn’t attract better clients.

We’re taught that design professionals should defer and deliver. Make the client happy to earn their trust and a future referral (to more of their friends just like them). When the client says “Design it like this”. You do it. Project after project watered down during construction by clients who eschewing your design ideas in favor of cheaper alternatives. The finished product looks nothing like you wanted, much less something you could put in your portfolio. On and on until you burn out or give up.

But let’s be real – is this why you spent sleepless nights in the studio making models and crafting drawings?

To be your client’s puppet?

No thanks.

You have to sort through the bad to get to the good

I've been a licensed architect since 2001 and I've had the privilege of working at firms from 3 to 150 plus. I've been running my own studio for more than 10 years now.

And in that time, I've had the privilege of working with some amazing clients. I've also had the experience of working with some less-than-amazing, challenging and not-so-ideal clients.

This is a natural evolution of practice. It's almost impossible not to practice on your own and work with some bad-fit clients.

But I promise you the good clients are out there. You can get rid of the tire-kickers. I’ll show you how in this new course.

Here’s what you’ll find inside:

Yes, enroll me now

Yes, enroll me now

“I don't have enough work in my portfolio to target the clients I actually want, and when I do get my ideal client, I can't charge what I’d like."

Does this sound familiar? You’re not alone.

So many of the design professionals I speak with hold this limiting belief. Regardless of where you are in your business, whether you’re just discovering entrepreneurship or have been at it for years, your primary job as a business owner is finding clients. But not all clients are alike. And everything changes when you say “Yes” to the right people, and “No, thank you” to the wrong ones.

Every business is unique which is why I included a couple of case studies to walk you through the process of finding the right client.

Are you trying to build a business on a limited portfolio? If so, you’ll find Tania’s story insightful as she tackles the challenges of starting a new business including how posting on social media feels like a complete waste of time. You'll also hear her articulate a common problem many design professionals are facing: the need to perfect something before it's ever released. If you take any lesson from this, it should be to resist letting perfect be the enemy of the good!

As I speak with Sarah we discuss at length what clients actually want vs. the things we design professionals are trying to sell them. I walk her through the classic, "Sell them what they want, give them what they need." You’ll also learn how to uncover the precise problems you can solve for your clients.

Paige has a lot of ideas for her new architecture practice, but she doesn’t know where to start.

In this conversation, I coach her through the basic calculations every new business owner must know, we talk options and opportunities, clients, fees, and how to best position her business to capture value in the marketplace. As you'll see, this conversation touches on the issues we face every day as design professionals in practice...topics they don't teach us in school!

Here’s a reminder of what’s included with How to Find New + Better Clients

• Lifetime access to all the course content, SOPs and templates
• A step-by-step roadmap to build your Marketing and Client Acquisition Processes
• Techniques to position and communicate your unique value proposition effectively
• See behind-the-scenes of a profitable design business
• Get pre-formatted Documents, Checklists, + Templates help you to get started quickly
• Marketing + Client Handbooks (curated + custom-designed) for you to reference as you build your systems
• Fully customizable Investment Guide (40 pages), Welcome Guide (22 pages) + email templates you can implement right away
• Case studies show examples you can replicate
• Financial spreadsheets ensure you're profitable from Day One
• Business fundamentals to teach you how to find and sign the right clients
• A guide on how to do social media with confidence as a design professional

… And so much more.

You’re the expert, take the lead and design a business that truly serves your creative needs, supports your financial goals, and gives you the freedom to do what you love every day.

Total Value: $749

Price: $497

Don’t you deserve to work with clients who appreciate the value you bring to them?

You don't have to settle…

for clients who underpay, for projects that don’t inspire you…

You want to work with better clients, have more design autonomy, and the freedom to work on exciting projects that feed your creative intellect.

My course, resources and templates are designed to save you time and provide a clear roadmap to follow, as you build and scale your business.

I provide the systems, templates, and the step-by-step instruction guide to help you find better clients.

Plus, video lessons break down the journey into actionable tasks + include additional contextual resources for further study, and content is updated regularly so you're always up-to-date (and this beautiful 40-page investment guide template for you to customize + an example).

Take the first step today.

What your client really wants?

It's not what you think…

Determining exactly what your clients want and how to speak to them isn’t easy, but it’s essential to the long term success of your business and your personal happiness. So, if you want better clients, people who respect your expertise, and don’t negotiate over every dollar, this new course teaches you the HOW.